Google Ads that are measured on leads, not clicks
Search, Performance Max and Shopping campaigns built on clean conversion tracking and a landing-page team that can actually change the page. Ad spend is paid directly to Google with no markup, so our only incentive is your results.
Written reply from a senior person · no pitch deck · no obligation
Week 1
tracking fixed and campaigns live
0%
markup on ad spend
Weekly
optimisation and reporting
Your account
owned by you, always
What we build
What Google Ads includes
Senior-owned, AI-accelerated and integrated into your stack. Everything below sits inside your monthly capacity.
Account and tracking setup
Conversion tracking, enhanced conversions, consent mode and offline import so bids optimise toward real leads.
Search campaigns
Tight keyword and intent structure for London and UK buyers, with negative lists that stop waste.
Performance Max and Shopping
Feed, asset and audience work for e-commerce and lead-gen where it genuinely performs.
Landing pages
Pages built and tested by the same team, so ad and page match and conversion rates rise.
Bidding and budget strategy
Smart bidding guided by real margin data, with budgets reallocated weekly.
Reporting
A dashboard that shows cost per lead and return, not impressions.
Process
How we run Google Ads
Capacity starts in days. Here is what the first weeks look like.
- 1
Week 1
Audit and tracking
Fix conversion tracking and consent, audit any existing account, launch or restructure.
- 2
Weeks 1 to 2
Structure and launch
Campaigns, ad groups, assets and landing pages live with a measurement plan.
- 3
Weekly
Optimise
Search terms, bids, budgets, assets and pages tuned every week.
- 4
Monthly
Scale
Expand what works, cut what does not, report on return.
Fit
When Google Ads is the right call
Ads cost more than they return
Usually a tracking or structure problem. We fix both before spending more.
You need leads this month
Search intent is the fastest channel to real enquiries in the UK.
You are entering the UK market
Campaigns built for UK search behaviour, with London targeting where appropriate.
Your agency will not touch the website
Ours will. Landing pages and ads are the same team's job.
Stack
Tools we use for Google Ads
We use what fits your business and your existing systems, and we say so when the answer is 'not this one'.
Platforms
- Google Ads
- Google Merchant Center
- Microsoft Ads
Tracking
- GA4
- Google Tag Manager
- Consent Mode v2
- Server-side tagging
Landing pages
- Next.js
- Unbounce
- Webflow
Reporting
- Looker Studio
- HubSpot
- Salesforce
FAQ
Google Ads questions, answered.
No. Ad spend is paid directly to Google from your own account with no markup. The capacity covers strategy, build, optimisation, landing pages and reporting.
Related
Related capabilities
Based in London? See Google Ads in London
Let's build your growth together.
Tell us what you need from google ads and a senior person will reply with a written, no-obligation view.
No pricing pages, no sales sequences. A written reply from a senior person.